Our Advertisement

In my group we Produced a Mind Map to make a decision on what product we were going to create an advertisement for.

 We decided to create the add for the energy drink Relentless, one thing we like the idea on is that they are in competition with Red Bull so we considered making a play on with their "Red Bull Gives you Wiings" Slogan by showing Relentless allowing you to jump.

Unique Selling Point:

Relentless features sporting activities such as biking, snowboarding and surfing.

"Who needs wings when you can jump?" 

this slogan can really bring out the competitive event between the two brands which could create an icon for the product.

"Forget Wings. Jump into reality."

This is most likely going our slogan, it is very similar to the first slogan and conveys the same message, but, in a much better way, the short break between the two sentences creates a strong impact on the viewer and will also stick in their head because of the the simplicity.

Ideas:

>Guy jumped onto Red Bull Can, possibly relentless can in hand.

>Can opens up, liquid poring out, sport person riding out from it, 3 different variation, guy snowboarding, bungi jumping, basketball slam

>Man rips into reality

Image research

I researched on images relating to the USP, and what I came up with is extreme sports such as ski diving, snow boarding and bungi jumping.

Presentation:

Me and my group did our presentation with Dan to talk about our current research and rough sketches, created it in powerpoint, here are the slides.